Guides
Guides for Kaufland sellers
What Kaufland changes, what it costs, and how to get more out of it. Written by the people who build Sellgrip.
Featured
Numbers and money
Invoices for Kaufland sellers: what goes on them and where to upload
Who invoices the Kaufland customer, what each country wants on the invoice, the upload in the Seller Portal and API, and Kaufland’s own monthly invoice.
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Kaufland rules
EPR on Kaufland: the registration numbers you need per country
Which EPR numbers Kaufland asks for per country: LUCID, WEEE and batteries in Germany, BDO, IDU, ENV, plus the EPR Service fee. As of 7 Oct 2026.
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Selling and growing
Kaufland seller registration: which documents you need
Which documents Kaufland asks for when you register as a seller, by legal form, and how the check works: IDnow, VAT ID, activation in 3 working days.
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Selling and growing
Your first 30 days on Kaufland: a checklist for new sellers
From registration to your first payout: what to set up week by week as a new Kaufland seller, with the deadlines and limits Kaufland itself names.
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Selling and growing
Kaufland seller fees: 3 months with no base fee (SELLGRIP26)
For new sellers, not shoppers: with the code SELLGRIP26 you pay no Kaufland base fee for three months if you register by 30 November 2026. How it works.
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Selling and growing
Selling on Kaufland in 2026: a guide for international sellers
How to sell on Kaufland from abroad: who can register, the documents, €39.95 a month plus 7–16% commission, VAT, shipping and payouts in 9 countries.
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Numbers and money
Kaufland seller fees: what selling on Kaufland costs
Base fee, commission by category, vouchers, cancellations and VAT: every Kaufland seller fee, with a worked example for EU and non-EU sellers.
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Selling and growing
The Kaufland Seller Portal explained, step by step
Kaufland Seller Portal: where you log in (sellerportal.kaufland.de, one portal for all 9 marketplaces) and where orders, offers, reports and payouts sit.
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Selling and growing
Selling in other Kaufland countries: VAT, OSS and languages
Adding a Kaufland country: VAT and OSS, the €10,000 threshold, translating listings and legal texts, currencies, EPR and cross-border shipping.
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Selling and growing
Kaufland Smart Pricing: how to set a minimum price
How Smart Pricing Standard and Plus work, where to set the minimum price, bulk price rules, and how to work out a break-even for each country.
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Kaufland rules
Kaufland returns: deadlines, costs and rejecting a return
Return period, who pays return shipping, the four ways to handle returns, rejecting a return and the first-reply rule in force since 1 February 2026.
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Numbers and money
When does Kaufland pay out?
Kaufland releases your revenue 14 days after delivery, or 21 days after you mark the order as shipped without tracking. What pauses the period.
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Kaufland rules
What does a cancellation rate above 1% cost?
Between 1% and 2.99% Kaufland charges 7% of the total price of your cancelled transactions; over 3% it is 15%. What counts, and what does not.
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Selling and growing
Is every Buy Box worth winning?
A lower price can win the Buy Box. Whether it pays off depends on your floor: the price below which the item earns you nothing.
From the article to your own shop
The articles explain Kaufland’s rules. Sellgrip applies them to your own orders, prices and payouts every day.
Grow
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Bestsellers you do not list yet
Kaufland bestsellers missing from your range, your own categories first. You list them straight from Sellgrip, and below your break-even only if you confirm.
On Business
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What your supplier’s range would earn
Upload your supplier’s price list and see, item by item, what would be left on Kaufland after commission and costs.
On Business
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Where your products pay off
What your items would earn in the other Kaufland countries after VAT, commission and shipping, in koruna and złoty too. It also shows how close you are to the €10,000 distance selling threshold.
On Business
Sell
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Tickets within 48 hours
Every Kaufland ticket in one inbox, with a clock counting down the 48 hours. Pro and Business add reply templates in the buyer’s language.
Also on Free
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Return decisions in Sellgrip
Accept or reject returns in Sellgrip. The returns radar shows which products come back unusually often, and why.
Pro and up
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Invoices and GLS labels
Create invoices and send them straight to Kaufland, and buy GLS labels from the order.
Pro and up
Earn
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Profit per product
What each product earns after commission, shipping, the country’s VAT and your own costs.
Also on Free
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When your money arrives
What Kaufland releases and when, day by day, and what comes in and goes out over the next eight weeks.
Pro and up
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Minimum prices for Smart Pricing
Sellgrip works out your minimum price from your break-even and sends it to Kaufland in one click. Smart Pricing does not go below it.
On Business
Protect
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Commissions and payouts checked
Every commission against the rate for your category. If something is off, the message for Kaufland is ready, and Recovered shows what it brought back.
On Business
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Proof in one file
If a payout is missing, Sellgrip bundles orders, delivery dates and tracking numbers in one click for your Kaufland ticket.
On Business
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Warned before the limit
Cancellation rate, late shipments and ticket rate: Sellgrip sees them rise and tells you how many days you have left if the trend continues.
On Business
Also in Sellgrip: Buy Box Pricing rules Vouchers Reply templates Cash flow forecast Returns radar Daily email Team and roles Web app Countries
Free for up to 100 products in one Kaufland country, without payment details. Pro covers up to 3 countries, Business all nine, and you can try either free for 14 days.
Start with Sellgrip today.
You can start free without a card or a contract. Want everything? Try Business for 14 days (payment details required). After that you pay for the plan you chose, plus VAT, unless you cancel first.