If you already sell on Amazon or eBay in Europe, Kaufland is an obvious next marketplace to look at. Which one suits you best depends on your categories, your margins, your volumes and the countries you want to reach. This article puts the three side by side for a seller entering the German market and beyond, using only what each platform publishes about itself. All figures were read on 30 September 2026 and can change; the sources are at the end.
We compare Kaufland with Amazon.de and eBay.de because Germany is where all three are large. Fees in other countries differ, so check the platform’s page for each market you sell in.
The fees in one table
| Kaufland | Amazon.de | eBay.de (business sellers) | |
|---|---|---|---|
| Fixed fee | Basic €39.95 or Plus €59.95 a month, plus VAT | Individual: €0.99 per unit sold; Professional: €39 a month, both excl. VAT | Per order €0.35, or €0.45 for orders over €10.00, excl. VAT |
| Commission | 7% to 16% by category (Kaufland.pl: 4% to 12%) | Referral fee by category, according to Amazon mostly 8% to 15%, with a minimum of €0.30 per item in most categories | A percentage of the total amount, by category |
| Charged on | Gross sales price including shipping and VAT | Total price paid by the buyer, including shipping and any gift wrapping | Total amount, including item price, shipping and VAT |
A few notes on each platform follow below.
Kaufland
Kaufland charges a monthly base fee and a commission per sale. One base fee covers all Kaufland marketplaces. Plus adds a link to your online shop and a €30 monthly credit for Sponsored Product Ads, which expires at the end of each month if unused. You can upgrade at any time; a downgrade takes effect four weeks after the request.
Commission depends on the category. In eight countries it runs from 7% (computers and consumer electronics) through 13% (furniture and home, toys) and 14% (kitchen and household, clothing) to 16% (jewellery). Kaufland.pl has its own, mostly lower column. Media carry an extra €0.70 per item. The rates are quoted plus VAT. All rates are on Kaufland fees 2026, and the commission lookup finds the rate for one category.
Payouts. Kaufland releases your revenue 14 days after delivery (with a tracking number) or 21 days after the order is marked as shipped (without one). You transfer released funds yourself, at any time, in the Accounting section of the Seller Portal. Payouts are in the channel’s local currency, with a euro option for Czechia and Poland.
Countries. One registration covers Kaufland.de, .at, .cz, .sk, .pl, .fr, .it, .nl and .es; Kaufland.es opened on 6 October 2026. Kaufland translates product data free of charge between most of its channel languages, but not into German.
Amazon.de
Amazon offers two selling plans. Individual costs €0.99 per unit sold, excluding VAT; Amazon suggests it for sellers with fewer than 40 items a month. Professional costs €39 a month, excluding VAT, however many units you sell. Amazon suggests it for sellers with more than 40 items a month, or who want to advertise or use tools such as APIs and reports.
On top comes a referral fee per item: a percentage of the total price, including item price, shipping and gift wrapping, or a minimum amount, whichever is higher. Amazon says most referral fees are between 8% and 15%. For 2026, Amazon announced reductions in its European stores, for example 5% for clothing and accessories up to €15. Amazon also offers Fulfilment by Amazon (FBA), with fees of its own, which are outside this comparison.
eBay.de
For business sellers, eBay’s selling fee has two parts: a percentage of the total amount of the transaction and a fixed €0.35 per order, or €0.45 for orders over €10.00. The total amount includes the item price, handling fees, the shipping the buyer chose, VAT and any other charges. The percentage depends on the category and is listed on eBay’s fee page. eBay also offers optional shop subscriptions and lists further fees on the same page, such as an international fee when the delivery address is outside the eurozone. eBay states that all fees on that page are excluding VAT.
Three categories side by side
Percentages from the Kaufland and Amazon.de fee tables, for a German sale:
| Category | Kaufland.de | Amazon.de |
|---|---|---|
| Computers | 7% | 7% (minimum €0.30) |
| Kitchen | 14% | 15% (minimum €0.30) |
| Jewellery | 16% | 20% up to €250, 5% on the part above (minimum €0.30) |
Category names do not map one to one between platforms, so check where your own product sits in each table before you compare.
Where the differences are
Fixed costs against variable costs
Kaufland and Amazon’s Professional plan have a monthly fee; Amazon’s Individual plan charges per unit sold, and eBay per order, with a shop subscription as an option. At low volumes, a monthly fee weighs heavily per unit. Sell 20 items a month on Kaufland Basic and the base fee is about €2 per item on top of commission. At 200 items, it is about €0.20.
What commission is charged on
All three charge on an amount that includes shipping. If you charge shipping separately, include it in your sums. eBay’s fixed amount per order and Amazon’s minimum referral fee weigh more on cheap items. Compare per product, not per percentage.
VAT on the fees
All three quote their fees excluding VAT. Whether VAT is added to the fees you pay depends on where your business is established. Kaufland adds German VAT to its commission if your business is established in Germany; if it is established in another EU country, the reverse charge applies. Ask your accountant how this works for you on each platform.
Rules and metrics
Each platform measures sellers on its own metrics. On Kaufland they include a seller-related cancellation rate below 1% a month, tickets answered within 48 hours (weekends and nationwide public holidays do not count), and at least 80% trackable shipments. Our article on Kaufland seller performance covers them. The metrics of Amazon and eBay are outside this article.
Running more than one
Many sellers use all three. The practical risk is stock: an item that sells out on one platform must go offline on the others, or you end up cancelling. On Kaufland, a seller-related cancellation rate of 1% or more costs a fee on the cancelled transactions.
Work it out with your own products
A comparison of percentages says little without your own numbers. Take your five best-selling products and work out, per platform, what is left per unit after fees, VAT, shipping and packaging. For Kaufland, the profit calculator does this with the current commission per category and country.
If you already sell on Kaufland, Sellgrip shows your profit per product after commission, shipping and VAT, and Countries shows how you sell in each Kaufland marketplace. If you advertise on Kaufland, the Ad limit shows for each product up to which ACoS Sponsored Product Ads still pay. Sellgrip is built for Kaufland sellers; it does nothing with Amazon or eBay.
