Until 31 December: Sellgrip Business free for 30 days instead of 14. Try it nowUntil 31 Dec: Business free for 30 days instead of 14.

Sell on Kaufland, from A to Z.

The Kaufland course by Sellgrip Academy: 20 modules in five levels, from your first listing to a shop in nine countries. With the numbers, rules and sources you need to act on, online and as a PDF.

Free with any Sellgrip account. The whole course for €149 excl. VAT once, or with Business. For businesses only. In English, German and Dutch.

Your courseSample data

  • 5 levels
  • 20 modules
  • 226 lessons
  • 9 Kaufland countries

Look inside the course.

Ten pages from the PDF. Every step is shown as you see it in the Seller Portal and in Sellgrip, with its source.

  1. Sell on Kaufland, from A to Z.

    Sell on Kaufland, from A to Z.

  2. 5 levels, 20 modules

    5 levels, 20 modules

  3. Module 1: Kaufland Global Marketplace explained

    Module 1: Kaufland Global Marketplace explained

  4. Module 3: Legal and regulatory requirements, per country

    Module 3: Legal and regulatory requirements, per country

  5. Module 4: Account setup and the Seller Portal

    Module 4: Account setup and the Seller Portal

  6. Module 6: Choosing what to sell

    Module 6: Choosing what to sell

  7. Module 8: Pricing and the Buy Box

    Module 8: Pricing and the Buy Box

  8. Module 9: Orders, shipping and delivery performance

    Module 9: Orders, shipping and delivery performance

  9. Module 11: Payouts and reading your settlement

    Module 11: Payouts and reading your settlement

  10. Module 18: Assortment and supply at scale

    Module 18: Assortment and supply at scale

Five levels, from your first listing to selling at scale.

Each module ends with what to do next in your own shop, and a short quiz.

Level 1

The foundations of your shop.

How Kaufland Global Marketplace works, whether it pays for your range, the legal duties per country and setting up your account.

Level 1

  1. 1Kaufland Global Marketplace explained Free10 lessons
  2. 2Is Kaufland right for you? Free10 lessons
  3. 3Legal and regulatory requirements, per country13 lessons
  4. 4Account setup and the Seller Portal13 lessons

Level 2

Your first sales, done right.

Every fee to the cent, what to sell with demand data and the Opportunities in Sellgrip, listings, pricing and the Buy Box, orders and returns.

Level 2

  1. 5Fees to the cent10 lessons
  2. 6Choosing what to sell13 lessons
  3. 7Product data and listings14 lessons
  4. 8Pricing and the Buy Box14 lessons
  5. 9Orders, shipping and delivery performance15 lessons
  6. 10Returns, tickets and customer service11 lessons

Level 3

A shop that makes money.

Reading your payouts and settlement, VAT and invoicing across countries, and profit per product.

Level 3

  1. 11Payouts and reading your settlement10 lessons
  2. 12VAT, invoicing and accounting across countries16 lessons
  3. 13Profit management12 lessons

Level 4

Grow beyond one country.

Visibility and demand, more storefronts and keeping your account healthy.

Level 4

  1. 14Visibility and demand10 lessons
  2. 15Expanding to more countries8 lessons
  3. 16Account health and compliance10 lessons

Level 5

Selling at wholesale level.

Operations, assortment and supply at scale, your team and the figures top sellers watch.

Level 5

  1. 17Operations at scale11 lessons
  2. 18Assortment and supply at scale10 lessons
  3. 19Team, processes and KPIs9 lessons
  4. 20Becoming a top seller7 lessons

How it works.

Start free, read the first two modules, then open the whole course.

Create a free account

Set up in half a minute.

Read modules 1 and 2

Free with every account, plus the essentials as a PDF.

Open the whole course

€149 excl. VAT once, or with Business: at once with a yearly plan, monthly from your first payment.

What is inside.

Read online with search, or work through it on paper.

20 modules online

226 lessons, with search across the whole course.

The course as a PDF

All modules in one file, with your company name on every page.

The workbook

Checklists for your own shop, module by module.

Kaufland: the essentials

The short version, one section per module. Free for every account.

A self-check per module

A short quiz to check what you know, with no pass mark.

A certificate

When you have completed every lesson.

Kaufland: the essentials, free.

The short version of the course: one section per module, with the rules and numbers to act on and what the full module adds. Free as a PDF for every Sellgrip account.

Cover of Kaufland: the essentials A page of Kaufland: the essentials, Level 1, Module 1

One price, no subscription.

Buy the whole course once, or get it with Sellgrip Business.

The whole course

Buy once, for any Sellgrip plan.

€149 once

Excl. VAT, for businesses only. No subscription.

What you get:

  • 20 modules and 226 lessons online
  • The course and the workbook as PDF
  • A self-check per module and a certificate after every lesson
  • Updates when Kaufland changes fees or rules

Included in Business

For shops on Sellgrip Business.

€0 extra

At once and for good with a yearly plan. Monthly after the second paid month.

What you get:

  • The whole course, the same as bought
  • Every Business tool for your shop

Questions about the course.

Who is the course for?

For businesses that sell on Kaufland or want to start: from the first listing to a shop in several countries. It helps most if you already sell online, on your own shop or another marketplace.

What do I get?

Twenty modules in five levels with 226 lessons, a quiz per module, three appendices (a glossary, the nine storefronts at a glance, Sellgrip tools by topic), the course and a workbook as PDF, and a certificate when you finish.

Online or PDF?

Both. You read the course online in Sellgrip Academy, from the sidebar of your Sellgrip account, with search across all lessons. You can also download the whole course and the workbook as PDF, with your company name on every page.

Is it kept up to date?

Yes. Kaufland changes fees and rules. Every figure in the course comes with its source and the date it was checked, and when something changes we update the lessons and the PDFs. Updates are included.

Which languages?

The course is available in English, German and Dutch. You read it in the language of your Sellgrip account, in English while yours is not there yet. The menus and buttons around it follow your account in all nine languages.

How do I get access after buying?

At once. You pay in Stripe Checkout with a method that settles right away, and the whole course opens in your Sellgrip account. It stays open, with its updates. The account owner makes the purchase.

Is it for businesses only?

Yes. Like Sellgrip itself, the course is sold to businesses. The price is excl. VAT; VAT is added where due, and an EU business with a VAT ID gets the reverse charge.

I am on Business. Do I pay extra?

No. During the free trial you read modules 1 and 2; the whole course opens with your first payment. It is yours to keep once you have paid more than the course price (€149 excl. VAT) on Business: after your second paid month, or at once with a yearly plan. Then it stays yours, also if you change plan later.

Start with modules 1 and 2 today.

Free with any Sellgrip account. The whole course for €149 excl. VAT once, or with Business.