Sell more
The ACoS at which each product still makes a profit.
Sellgrip works out per product how much ad spend the profit can carry, with your real commission, VAT, shipping and cost of goods. You get a target ACoS per group and the EAN list, ready to paste into Kaufland Ads.
Cancelling before the trial ends costs nothing. Connecting takes 2 minutes
Ad limitMargin: keep 30% of the profit
| Product | Profit/unit | Break-even | Target ACoS |
|---|---|---|---|
| Cat tree XL€49.99 | €13.14 | 26.3% | 18%15–20% |
| Blackout curtain 245 cm€34.90 | €9.80 | 28.1% | 19%15–20% |
| Garden hose 30 m€29.95 | €4.20 | 14.0% | 9%5–10% |
| Pet bowls, set of 2€14.99 | – | Costs missing | |
| Work gloves, 12 pairs€19.95 | €0.60 | 3.0% | Do not advertise |
What Sellgrip works out per product
Break-even ACoS
The share of the selling price you can spend on ads before the product makes a loss: profit per unit before ads divided by the selling price.
Target ACoS with a margin
Sellgrip takes off a margin you choose. By default you keep 30% of the profit: the target is 70% of the break-even ACoS, rounded down to a whole percent.
Groups as Kaufland uses them
Kaufland takes a target ACoS from 5 to 50%. Sellgrip puts the products in groups of 5–10, 10–15, 15–20, 20–30 and 30–50%. One campaign per group, with the lower bound as the target.
Ready to paste
Per group a “Copy EAN list” button and a CSV download. Sellgrip writes nothing to Kaufland: you create the campaign yourself.
No guess when costs are missing
If the purchase price is missing, the row says “Costs missing” with a link to add them. Unknown costs are not zero costs.
Do not advertise
If a product already loses money at 5%, the row says “Do not advertise”. If the limit is above 50%, the target stays at 50%, Kaufland’s maximum.
How to set up the campaign on Kaufland
-
Open Kaufland Ads
In your Seller Portal, go to Kaufland Ads, at sellerportal.kaufland.de/advertising or your country’s address.
-
New campaign with automatic bidding
Create a campaign with automatic bidding and enter the group’s lower bound as the target ACoS, for example 15% for the 15–20% group.
-
Add the products
Select the products or paste the EAN list you copied in Sellgrip.
Campaigns per group
- 5–10%3 productsTarget ACoS 5%Copy EAN listCSV
- 10–15%5 productsTarget ACoS 10%Copy EAN listCSV
- 15–20%4 productsTarget ACoS 15%Copy EAN listCSV
- 20–30%2 productsTarget ACoS 20%Copy EAN listCSV
- 30–50%1 productTarget ACoS 30%Copy EAN listCSV
How Sellgrip works it out
Example from the demo: the Cat tree XL sells for €49.99 and makes €13.14 profit per unit before ads. The break-even ACoS is €13.14 divided by €49.99, so 26.3%. To keep 30% of the profit you take 70% of that: target ACoS 18%, group 15–20%.
The profit comes from the same figures as Profit per product and the profit and loss: price, Kaufland’s commission and fixed fee, VAT, shipping and cost of goods. Advertise the products that already make a profit first. A new product from your opportunities gets its limit as soon as its costs are in.
- Target ACoS from 5 to 50%
- That is the range automatic bidding in Kaufland Ads accepts. Kaufland itself says the target ACoS follows from the product’s margin.
- €30 a month with Plus
- With Kaufland’s Plus subscription the first €30 of Sponsored Product Ads costs are covered every month. Unused credit expires.
- About 2,000 clicks
- That is how many clicks a campaign needs, Kaufland says, before the ACoS is reliable. Let it run 3 to 4 weeks or until every product has 100 clicks.
Sellgrip takes the ACoS on sales including VAT, the price buyers pay, as Amazon does in the EU. Kaufland does not say whether it counts sales with or without VAT. If Kaufland counts them without VAT, the limits are a little lower. You can change the setting.
Source: Kaufland Seller University, Sponsored Product Ads, read on 9 November 2026.
Questions about the ad limit
What is ACoS?
Advertising Cost of Sales: your ad spend as a share of the sales the ads brought in. €100 of ad spend on €1,000 of sales is 10%.
Does Sellgrip count with or without VAT?
With VAT, so with the price buyers pay, as Amazon does in the EU. Kaufland does not say which sales it counts. If Kaufland counts without VAT, the limits are a little lower. You can change the setting.
Why is there no figure for some products?
Then the purchase price or the shipping cost is missing. Sellgrip does not guess, because unknown costs are not zero costs. The link in the row takes you to add them and the limit shows straight away.
Does Sellgrip change my campaigns?
No. Kaufland Ads has no API and Sellgrip writes nothing to Kaufland. You create the campaign in the Seller Portal and paste the EAN list.
Which plan includes the ad limit?
Pro and Business. On Free you see how many products you could advertise, but not which ones. See pricing.
Related tools
See the ad limit in the demo.
In the sample shop you see which product gets which target ACoS, without an account. Or connect your own shop and start with the products that already make a profit.