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Sellgrip Academy: a Kaufland course from A to Z

The Sellgrip Academy logo on a white card against a light background.

Sellgrip Academy is open. Its course “Sell on Kaufland, from A to Z” takes you in 20 modules and five levels from your first listing to selling at wholesale level, across all nine Kaufland storefronts. Modules 1 and 2 are free with any Sellgrip account.

Why we made it

Anyone who starts on Kaufland Global Marketplace soon finds that the rules are spread out. Fees sit on one page, delivery times on another, product data requirements in the Seller University, and VAT and packaging duties differ per country. Most sellers piece it together themselves, one question at a time, and often after a mistake has cost them money.

We went through the same while building Sellgrip. The course is that work put in order: what applies, where it is written down and what you do about it in your own shop. Every fact names its source, so you can check it yourself. The course is written by Sellgrip; it is not official Kaufland material.

What is inside: five levels

  • Level 1, Foundations. How Kaufland Global Marketplace works, whether it pays for your range, the legal duties per country and setting up your account in the Seller Portal.
  • Level 2, First sales. Every fee to the cent, choosing what to sell with demand data and the Opportunities in Sellgrip, product data and listings, pricing and the Buy Box, orders and delivery performance, returns and customer service.
  • Level 3, A profitable shop. Reading your payouts and settlement, VAT and invoicing across countries, and profit per product.
  • Level 4, Growth. Visibility and demand, expanding to more Kaufland countries and keeping your account healthy.
  • Level 5, Wholesale level. Operations, assortment and supply at scale, your team and processes, and the figures top sellers watch.

Each module ends with what to do next in your own shop and a short quiz.

How it works

You read the course online in Sellgrip Academy, which you open from the sidebar of your Sellgrip dashboard. The 226 lessons can be searched as one course.

  • Step-by-step boxes and screenshots for the tasks you carry out in the Seller Portal.
  • A quiz per module, so you know what has stuck before you move on.
  • The course as a PDF with your company name on every page, plus a workbook with checklists for your own shop.
  • Kaufland: the essentials, the short version with one section per module, free as a PDF for every Sellgrip account.
  • A certificate when you have worked through the course.

When Kaufland changes its fees or rules, the course is updated at no extra cost.

What it costs

Modules 1 and 2 are free with any Sellgrip account, on the Free plan as well. The full course costs €149 excluding VAT, paid once, with no subscription.

On Business the full course opens with your first payment; during the free trial you have modules 1 and 2. With a yearly Business plan the full course is included at once and yours to keep. On a monthly plan it is yours to keep once you have paid more than the course price, that is after your second paid month.

Languages

The course is available in English, German and Dutch. The Dutch edition opens with a part on moving from bol to Kaufland. More languages follow. The menus and buttons around the course already follow the language of your Sellgrip account.

All levels, modules and prices are on the Sellgrip Academy page.

Frequently asked questions

Is Sellgrip Academy official Kaufland training?

No. Kaufland has its own Seller University. Sellgrip Academy is written by Sellgrip and puts the rules for Kaufland sellers in one order, with the source of every fact.

Can I read part of the course before I buy it?

Yes. Create a free Sellgrip account and read modules 1 and 2, plus Kaufland: the essentials as a PDF. The Free plan has no commitment.

Is the course included in my plan?

In Business: at once with a yearly plan, monthly from your first payment. Free and Pro include modules 1 and 2; the full course is a one-off €149 excluding VAT.

Do I have to sell in all nine countries?

No. Most modules apply as soon as you sell in one country. Where a rule differs per storefront, the course says so.

Sellgrip editorial team

Written by the team behind Sellgrip. Every Kaufland rule comes with a source and the date we checked it.