Kaufland Global Marketplace is the name Kaufland uses for selling across its nine storefronts from a single account. You register once, and every country after the first is a sales channel you switch on in the same Seller Portal. Each new country asks a few things of you. This article goes through them: channels, language, VAT, currency, shipping and EPR. Kaufland’s rules are as published on 30 September 2026. The complete overview of the programme is on our Kaufland Global Marketplace page.
The nine storefronts at a glance
| Storefront | Currency | Standard VAT rate | Commission column |
|---|---|---|---|
| Kaufland.de | Euro | 19% | Main |
| Kaufland.at | Euro | 20% | Main |
| Kaufland.cz | Czech koruna | 21% | Main |
| Kaufland.sk | Euro | 23% | Main |
| Kaufland.pl | Polish złoty | 23% | Poland |
| Kaufland.fr | Euro | 20% | Main |
| Kaufland.it | Euro | 22% | Main |
| Kaufland.es | Euro | 21% | Main |
| Kaufland.nl | Euro | 21% | Main |
The commission rate for a category is the same in eight countries; Poland has its own column, lower in most categories. Reduced VAT rates apply to some goods. The commission for your category is in the commission lookup.
Switching on a new country
One base fee covers all Kaufland marketplaces, so a second or ninth country does not add a subscription. What each channel does need is set up during onboarding for that channel:
- Shipping groups with the destination countries and transport times.
- Offers in the channel’s language and currency.
- Tax information for that country (see below).
- Legal texts in the channel’s language: legal notice, contact details, register details, VAT ID, privacy notice, terms and withdrawal policy.
- EPR details where the country requires them.
- Returns address (it must be in the EU) and warehouse.
When you finish, you publish the channel yourself, or Kaufland publishes your offers automatically within 24 hours.
Translation
Kaufland translates your product data automatically and for free into the languages of the other marketplaces, but not into German: to sell on Kaufland.de or Kaufland.at, you need your own German product data. You switch the translation on in the Seller Portal under Shop settings, “Translation & transfer”. Kaufland also lists free ticket translation as part of the offer.
Legal texts need more care. Kaufland requires them in the language of each channel, and they have to comply with that country’s law. Kaufland can also translate legal texts for free and transfer them to your other channels, but a translation of your home terms does not make them fit another country’s law. Check them yourself for each country.
VAT: OSS or a local VAT ID
This is not tax advice. It summarises what Kaufland and the EU publish; your own situation belongs with an accountant.
Sellers based in the EU
Kaufland gives EU sellers two options per channel: an OSS number (the EU One Stop Shop) or a country-specific VAT ID. With OSS you register in your own country and declare VAT for all EU distance sales in one quarterly return, due by the end of the month after the quarter. One exception Kaufland names: to activate Kaufland.es you need a valid VAT ID (NIF/IVA), checked in VIES.
The €10,000 threshold
The EU has a threshold of €10,000 per calendar year for distance sales of goods to consumers in other EU countries (Article 59c of the VAT Directive). It counts the net value of all those sales together, not per country, and you stay below it only if you did not exceed it in the previous calendar year either. Below it, VAT may be charged in the country where you are established; above it, the VAT of the buyer’s country applies, declared through OSS or a local registration. Kaufland adds that, for operational reasons, it treats sellers below the threshold exactly the same as sellers above it. If you sell on several storefronts, keep an eye on the total. Check where you stand with the distance selling threshold check.
Sellers based outside the EU
Kaufland states that non-EU sellers must always carry out a country-specific tax registration and save the VAT ID for each sales channel. Where goods ship from an EU warehouse to EU buyers and the seller is not based in the EU, Kaufland acts as the deemed supplier: it calculates and pays the VAT, invoices the buyer, and your payouts come without VAT. Kaufland asks you to enter every warehouse outside the EU in the Seller Portal, including those of fulfilment or drop-shipping providers. It has deactivated offers under €150 net that ship from a warehouse outside the EU since 15 June 2026, and has not supported IOSS for shipments from non-EU countries since 1 July 2026.
VAT IDs are checked
Kaufland checks VAT IDs via VIES and with a qualified check at the German Federal Central Tax Office. If a VAT ID cannot be validated and is not corrected in time, the affected sales channel is hidden automatically. Make sure the company name and address in your legal notice match your tax registration exactly.
Currency and payouts
Offers on Kaufland.cz are priced in koruna and on Kaufland.pl in złoty; the other seven are in euros. Kaufland pays out in each channel’s currency. For Czechia and Poland you can choose to be paid in euros instead. The base fee is also listed in koruna (990 Kč Basic) and złoty (175 zł Basic), and Kaufland charges it in the currency of the channel you choose to pay it from.
A price in koruna or złoty stays where you set it while the exchange rate moves, and your margin on those channels moves with it. Review those prices more often than your euro prices.
Shipping across borders
Each shipping group has its own destinations and transport time, and the buyer sees your processing time plus that transport time, in working days. Two points from Kaufland’s rules:
- At least 80% of your shipments should be trackable, counted per month.
- If you use DHL for out-of-home delivery (parcel lockers and pick-up points) and ship to Germany from another EU country, Kaufland asks you to choose a different carrier.
A longer transport time is shown to the buyer as a later delivery date. Measure your real delivery times before you set them.
EPR per country
Extended producer responsibility is registered per country, and Kaufland asks for it during onboarding:
- Germany: WEEE number, battery number, LUCID number and proof of participation in a dual system.
- Poland: a BDO number, which must also appear on your invoices for Poland.
- Czechia and Slovakia: no EPR details required at the moment.
- France, Italy and Spain: Kaufland offers an EPR service at €1.90 a month per product category, plus the contributions passed on at cost.
Invoices have local rules too: in Czechia and Slovakia fees for electrical and electronic equipment are shown as a “recycling fee”; in France, fees for electrical and electronic equipment and furniture are shown as “eco participation”.
Which country next
Work it out per product: the price in the target country, minus commission, VAT at that country’s rate, shipping there and packaging. Start where most of your range clears your minimum margin, not where the market looks biggest. Sellgrip’s Country check, part of Business, does this with your own products: it asks Kaufland for the price and competition in each country you do not sell in yet and subtracts your costs, converting them into koruna and złoty at the ECB reference rate. Once you sell in several countries, Accounting gives you a monthly VAT summary per country and rate for your accountant.
