To sell more on Kaufland you can change your price, add products or add countries. In these pieces we work out what each decision is worth, with the numbers.
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Selling and growing
Kaufland seller registration: which documents you need
Which documents Kaufland asks for when you register as a seller, by legal form, and how the check works: IDnow, VAT ID, activation in 3 working days.
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Selling and growing
Your first 30 days on Kaufland: a checklist for new sellers
From registration to your first payout: what to set up week by week as a new Kaufland seller, with the deadlines and limits Kaufland itself names.
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Selling and growing
Kaufland seller fees: 3 months with no base fee (SELLGRIP26)
For new sellers, not shoppers: with the code SELLGRIP26 you pay no Kaufland base fee for three months if you register by 30 November 2026. How it works.
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Selling and growing
Selling on Kaufland in 2026: a guide for international sellers
How to sell on Kaufland from abroad: who can register, the documents, €39.95 a month plus 7–16% commission, VAT, shipping and payouts in 9 countries.
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Selling and growing
The Kaufland Seller Portal explained, step by step
Kaufland Seller Portal: where you log in (sellerportal.kaufland.de, one portal for all 9 marketplaces) and where orders, offers, reports and payouts sit.
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Selling and growing
Selling in other Kaufland countries: VAT, OSS and languages
Adding a Kaufland country: VAT and OSS, the €10,000 threshold, translating listings and legal texts, currencies, EPR and cross-border shipping.
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Selling and growing
Kaufland Smart Pricing: how to set a minimum price
How Smart Pricing Standard and Plus work, where to set the minimum price, bulk price rules, and how to work out a break-even for each country.
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Selling and growing
Is every Buy Box worth winning?
A lower price can win the Buy Box. Whether it pays off depends on your floor: the price below which the item earns you nothing.
Start with Sellgrip today.
You can start free without a card or a contract. Want everything? Try Business for 14 days (payment details required). After that you pay for the plan you chose, plus VAT, unless you cancel first.