New Kaufland sellers tend to ask the same questions in their first weeks. What does it cost each month? How much commission does Kaufland take? When does the money arrive? Below are nine of them, each with a short answer and a link to the full guide or a free tool. Every Kaufland rule here comes from Kaufland’s own pages; the sources are listed in the guides we link to. Setting up your account right now? Our checklist for your first 30 days goes through it week by week.
What do I need to register as a Kaufland seller?
A business, an ID card or passport, proof of the business (a trade licence or a commercial register extract no older than four weeks) and the VAT ID of the country where your business is based. Private individuals cannot register. Each file may be up to 4 MB, and if everything is complete, Kaufland activates the account within three working days. The full list per legal form is in our guide to Kaufland registration documents.
What does Kaufland cost each month?
A base fee of €39.95 a month (Basic) or €59.95 (Plus), excluding VAT. In Czechia and Poland Kaufland lists it as 990 Kč or 175 zł for Basic. One base fee covers all nine Kaufland marketplaces, so a second country does not add a second subscription. Plus adds €30 a month of credit for Sponsored Product Ads and a link to your own online shop. All costs side by side: Kaufland seller fees.
How much commission does Kaufland take?
It depends on the category: 7% to 16%, and 4% to 12% on Kaufland.pl. Kaufland charges it on the gross price the buyer pays, including VAT and shipping. If you charge €4.99 for delivery, you pay commission on that too. Look up your category in the commission lookup, and see what is left of a sale in the profit calculator.
When does Kaufland pay out?
Kaufland releases the revenue of an order 14 days after delivery if it has a tracking number, or 21 days after you mark it as shipped if it has none. An open ticket on the order pauses that period. Release is not payout: once the money is released, you transfer it yourself, at any time, under Accounting in the Seller Portal. More in When does Kaufland pay out?, and work out a date in the payout date calculator.
What is the Buy Box, and how do I win it?
When several sellers offer the same product (the same EAN), one offer gets the button to buy straight away at the top of the product page. That is the Buy Box, and it is decided per product and per marketplace. Kaufland does not publish a full list of criteria. It does say that when offers have the same minimum price, the fastest delivery time wins. So watch your price including shipping, your delivery time and clean product data. More in How the Kaufland Buy Box works; the Buy Box price calculator shows whether a lower price still pays.
How do returns work on Kaufland?
The return period is 14 days by default, and you can change it per marketplace. Above a purchase price of €40 (990 Kč, 175 zł), you pay the return shipping. Since 1 February 2026, your first reply to a return request must contain a valid return option, such as a prepaid return label, or your return address for items up to €40. Without one, Kaufland refunds the buyer in full at your expense. The details are in Kaufland returns for sellers; the return cost calculator shows what one return costs you.
What happens if I have to cancel an order?
Kaufland wants seller-related cancellations below 1% of your order units a month. Between 1% and 2.99% it charges 7% of the total price of the cancelled transactions; from 3% it is 15%. “Goods not in stock” is the first reason on that list, so keep your stock accurate. Kaufland also expects every ticket answered within 48 hours (weekends and nationwide public holidays do not count) and at least 80% of shipments with tracking. All metrics in Kaufland seller performance; your own rate in the cancellation rate calculator.
Can I sell in other Kaufland countries from one account?
Yes. Kaufland has nine storefronts: Germany, Austria, Czechia, Slovakia, Poland, France, Italy, Spain and the Netherlands. You register once, and each further country is a sales channel you switch on in the same Seller Portal, without an extra base fee. Kaufland translates your product data for free, except into German. Each channel needs a VAT registration (OSS or a local VAT ID), legal texts in its language and a returns address in the EU. More in Selling in other Kaufland countries.
What should I sell on Kaufland?
Start from Kaufland’s own data, not from a guess. Kaufland shows per product the sales rank, the demand and whether it is a bestseller that is still missing on Kaufland. The free opportunity check shows the ten products with the best sales rank in each category on Kaufland.de, without an account. In Sellgrip, Opportunities lists the Kaufland bestsellers you do not offer yet, set against your range. Every plan shows how many there are and the top three in full; the whole list with filters is in Business. How to check a product before you buy stock: What to sell on Kaufland.
Ask your own question in the seller group
Your question is not in this list? Ask it in Selling on Kaufland | Seller Community Europe, an open Facebook group for sellers on the nine Kaufland marketplaces. The group is in English, and you are welcome to write in your own language. Every Friday there is Fee Friday: guess what a seller keeps of a sale after commission and shipping. Each week we post an opportunity of the week, a product in demand on Kaufland that nobody offers yet. And any day you can ask the group.
The group is run by the Sellgrip team, not by Kaufland. For questions about your own account, Kaufland’s seller support is the right place.
